Final Portfolio

The Society of Illustrators project called for self mailer where one side is four color and the other side is two color. I choose this illustration of a horse and jockey because i enjoyed the movement of the illustration. I wanted to go for a kentucky derby theme and used that catch line "mingle amongst champions" where the champions here would be the illustrators. To give the two color side texture I found a picture of metal horse shoes so i set a low opacity on it so the text on top would be readable. I also used boxes and lines to add movement and jazz the overall brochure.

The Rapala layout was difficult because I am not familiar with such subject matter. I decided to go with a navy blue and red color palette because this ad is for a men's fishing magazine. I kept the overall layout simple and to the point. I added fishing lures in the middle of the text to give an example of the product.

The Red Barn project was a multiple piece campaign to advertise the Red Barn arts and crafts fair. I decided to go for a whimsical rose colored glasses theme because I was inspired by the glass that was being sold at the arts and crafts fair.

The How Safe magazine layout dealt with minimal text which made it somewhat difficult. I used fairly thin columns and a large image to make use the space without the overall layout looking sparse.
The ceramics layout I felt like going for a 70's feel and have the text forming into a ceramic pot. The text is the initial eye catcher. The details are larger and I decided to alternate between black and white text.


The picture of choice project called for one image and three different layouts with different concepts. For the poster I chose to convert the picture by using live trace. The graphic feel allowed me to enlarge the snow boarder without it getting pixelated. I used repetition in the add to cause attraction and to go with the idea of the 3 steps to cleaning your snowboard.
The Secret of Feeling Full layout was extremely text heavy. This left little room for imagery, so the imagery I did use is fairly slim and rectangular. I took colors from my image and echoed them in my headline to make the piece connect.

Joe 6 Pack was a fun project because it was packaging. One of the requirements was to have our name somewhere in the packaging and to come up with the theme. My full name is Regina so i decided to create Ave Regina holy wine spritzer for the crowd that wants to leave room for jesus. I wanted everything about this packaging to be subtle so i used fonts that made viewers focus in more to read what is written.

S of I Rev 3

For this particular rev i tryed to clean up the design more and flip the information so when unfolded it makes more sense. I'm worried the horse shoe texture I added may be a little boring. I do however enjoy the horse cob that is the first image when opened.

Good morning Red Barn... not

My first rev for Red Barn was so terrible I decided to scratch the whole things and start over. My initial concept was to play off of the fact that Red Barn arts and crafts fair starts at 6:00AM and have my tag- line be "Good Morning Red Barn" Due to lack of imagery I decided to completely change my concept.

After scratching this concept I came across a photo of some glass art one of the venders had displayed. I decided to play off of this picture and have my tag line become "seeing through ROSE colored glass." I like how the word rose goes along with red in red barn without throwing it in your face. For my poster I want really utilize the rose colored glasses and refer to red barn as a "magical" event where the town of kirksville bring in joy and fun to the square for just one day!

brochure (4 color side)

brochure (2 color side)

SOI Rev 1

For this piece we were told to promote the society of illustrators by creating a poster/ self-mailer. I found this illustration by Guy Porfiro of a horse and jockey with vibrant colors. Inspired by this illustration i decided to go with an upbeat/ elegant Kentucky Derby feel. I am currently using a script font to deal with major headline. I want to play off the Kentucky Derby headline "mingle with the champions" where they use it for winning a race, I will use it for become a member of the finest (champion) illustrators

Time in the Woods

This next layout project was a layout promoting the month of October. The article focuses on the colors of the fall and the excitement of staying outdoors during the fall. My classmates and I were challenged to shoot our own photography for this layout. After many photoshoots the picture of a tree i decided to go with had very green leaves. To give it a more fall feel i set an opacity on the tree picture and put a deep red color behind it to give an overall warm golden feel. I used a clipping path for the word "woods" and filled it with a backround of yellow leaves to connect with the right side of the layout. 

Mid Term Blog

For this article I decided to use an aggressive drop cap. I was told a positive direction would to pull the text away from the large graphic. By doing this i create less tension which i feel is effective. I continued with my "separation" being cut off to emphasize the separation from a snowboard. 
Because this layout was originally sparse i added graphic snowflakes with a similar blue shade as the texts. My goal was to create a graphic atmosphere for the graphic snowboarder, hopefully creating intrigue in the snowboarding lessons. 
For my ad I decided to stay consistent with the number three. It originally held me back from promoting my project but after a few revisions I emphasized the product more and a website that viewers can order the product from. 

For the final how safe project i decided to utilize the negative space due to lack of text. I used thin vertical blocks of text to fill areas that were lacking in previous layouts. I decided to leave the read outline to also take up space and really draw the viewer into the article. 

I was told that this layout was particularly boring. To change it up, i flipped and rotated my main graphic horizontally. I added more color in the headline for movement and contrast. I also put the side bar in the bottom right corner rather than taking over a whole column. 

For my final ceramics piece i choose to break the ceramic pot up by adding white text to highlight the key elements. To reiterate the fact that it is a ceramics class i choose to put an emphasis on ceramics. I also put an emphasis on the dates so viewers know when they can participate. 

Portfolio Crit 1

For this poster I decided to keep certain minimalistic aspects while adding accents such as graphic snowflakes to give it character. I created this so the graphic was to the point and offers and intriguing activity. 
For this ad I changed it so that it had more aspects promoting my product rather than just the activity the product enhances. I added the logo at the bottom and have a continuation of the T in tips to bring the viewer across the the spread. 
For this layout I also chose to keep this layout to the point by using a strong graphic due to little text. I evened out the columns on the bottom of the article. i used lines to bring the texts into the graphic. 
For this ceramics layout I changed the color of the dates so they pop out more. I have a red back round here to mimic the original paper I printed it on. 

To go along with the last of the three layouts I decided to make a snow boarding lessons poster.  It is currently minimalistic to just get the point across.  I used a COB of a snowboarder doing a pretty intense flip for intrigue. 

This layout consists of a large image and moderate text. I have the headline "separation anxiety" off to the side. I choose to have separation slightly separated from the picture. Towards the bottom left and leading to the right I have a guidance line to bring movement through the piece. 

snowboarding ad

This next project we were to pick a picture we found intriguing and from that image make three different layouts: ad, magazine spread, poster. I choose an extreme sports picture of a snowboarder with a general blue and white color scheme. For this particular add I choose to use a repetition technique to mirror the fact that there are three techniques to clean your snowboard. 

Final: Secret of Feeling Full Layout

Final Layout! I changed this layout drastically from the first draft

Final: How Safe? Layout

Final Layouts! I finally finished the how safe? layout. I didn't change too much from the last draft. There was some fine tweaking and I added a picture of peppers. I chose to use mainly orange and yellow peppers to offset the powerful red boxes and outlines.

This is a first draft for yet another magazine layout however on this layout is text heavy. I made the type as small as acceptable and currently have a small headline. I plan to put some kind of graphic on the far right side to break up all of the heave text. 

For this project we had to redesign a layout that was very light on text. I choose to add a red graphic border to take up some space and add movement through the piece. I choose the color red because I plan to add red peppers above the photo caption to match the red border. It was challenging to work with so little text so I dealt with that by using a large drop cap and point 12 font.

For this project we had to design a magazine layout that was very text heavy. I choose to use a two column grid to give the text space to spread out. I used a typographic approach for the headline leaving the top portion of the word stressed out of the layout. I also changed to sizes of the letters in frazzled in hopes the actual word looked frazzled. I also choose a dark green in hopes it was a homey southing color. 

This is a redesign of the previous native american poster. My first poster was considered offensive by my audience so I changed my concept. I decided to use the catchy phrase Geronimo! Jump into native american culture.

For this project we were told to redesign a poster promoting a rock climbing club. The goal of the poster was to join the club to make friends. I choose another typographic design with the catchy phrase "hey loser want friend?" I chose such a phrase for the purpose of attention getting. 

For this project we had to redesign a poster for a german culture event. The information we were given said that it was German culture with a bid and little c so I decided to go with that idea and actually make a big and a little c. I went with a more typographic approach. 

For this project I redesigned a poster promoting events sponsored by the spanish club. They offered salsa dancing lessons so i decided to put a male tomato asking a female pepper if she wants to salsa? I chose to use a simple graphic and tilt them to show movement.

For this project I was promoting a ceramics class that is for all ages and skill levels. I chose to manipulate type in the form of a ceramic vase. I felt like this would be an attention getter if the viewer is the least bit interested and would maybe want to interpret the details and dates. I chose red paper to give it more appeal and it also reflects the red tones often seen in clay.

For this project I redesigned a flyer promoting GREK 100. I chose to use a typographic approach to show movement and a hypothetical travel towards learning how to speak greek. This was a difficult project due to the fact it was a one color job. 

For this project we had to redesign a flyer for an art gala sponsored by missouri dormitory hall. I chose to box off the whole flyer creating the sense of an art gallery. I filled some of the "frames" with information about the gala. I chose to leave some of the frames blank so the viewer could picture their work hanging in the MO hall art gala.

Native American Heritage Poster

For this assignment we were given a poorly designed flyer that was printed on horrible orange paper. The purpose of the flyer was to promote Native American heritage month. I choose to change the tone of the flyer so that it has a more comical feel. My inspiration was from Disney's Peter Pan, the song "what makes the red man red?" I stylized a question mark with the phrase "what makes the red man red?" Due to the fact that we had a lot of information on the original flyer i chose to justify left the events going on all throughout Native American heritage month.